The short-form video is trending and there’s one ‘culprit’ behind it: TikTok. Without a doubt, the new kid on the net, the newcomer who hasn’t been existed until 6 years ago, has proven its domination. TikTok is not only making everyone (especially Google‘s YouTube and Meta‘s Instagram) watching them cautiously, but also pushes both its predecessors to adapt quickly to the trend.
It’s only March and the three rivals have already made big move: YouTube shuts down their YouTube Originals, TikTok increases duration to 10 minutes, and Instagram shuts down IGTV.
In this guide, I provided a head-to-head comparison on four key aspects from each platforms: content, interactivity, community guideline & policy, and monetization, branding, & ads. Those are the main aspects which I think are important for all parties involved: users, creators, and brand.
Despite having its own strength and uniqueness that differ them with each other, the three seem to be believing the same thing:
The future of content is shoppable.
In the end, there are still two questions remain for me: 1) Do we need everything to be done in one app? and 2) Who’s going to win the market in the long run?
Whatever the answers will be, I hope you find this compact guide useful and could help you decide which platform works best for you or the brand you represent.
Download the PDF file for YouTube vs Instagram vs TikTok – A Compact Guide (2022) on Scribd: https://www.scribd.com/document/563111184/YouTube-vs-Instagram-vs-TikTok-A-Compact-Guide-2022.