The easiest way to spot the most popular K-pop idols within a group is by checking their social media followers. In Stray Kids, the ‘Big Three’ are Felix (25.7M), Hyunjin (23.8M), and Bang Chan (9.8M). So, it’s no surprise that luxury brands are eager to collaborate with these members.

If you’re new to K-Pop, the term ‘Big Three’ has another layer of meaning. It also refers to South Korea’s top three entertainment companies: YG ENTERTAINMENT, JYP Entertainment, and SM Entertainment. Stray Kids has been under JYP Entertainment (JYPE) since their debut.

^{(From left to right: SPEARB, CB97, J.ONE)}

Early on, they were often labeled as “privileged” because they came from a Big Three company. But let’s be real—Stray Kids’ real privilege is 3RACHA, their in-house producer team made up of CB97 (Bang Chan, the leader), SPEARB (Changbin), and J. ONE (HAN). These three compose and produce their own music, proving they’re a ‘Big Three’ force all on their own.

Another fun fact: it’s common for K-pop groups to have sub-units, and in Stray Kids, these are called rachas. Besides 3RACHA, they also have dance-racha (Felix, Hyunjin, Lee Know) and vocal-racha (Seungmin and I.N).

^{(cr: skz-fandom.com)}

Fans have even come up with unofficial, playful rachas like paboracha (Hyunjin, HAN, Lee Know—‘pabo’ means silly) and waxingracha (Felix, Hyunjin, HAN).

It seems Stray Kids has now unlocked a new “Big Three” status with their latest unofficial sub-unit: Ambassadors-racha. Bang Chan has officially been appointed as the newest #FendiAmbassador, joining Felix, a House Ambassador for Louis Vuitton, and Hyunjin, a Global Brand Ambassador for Versace and Cartier.

I’m curious to see what kind of innovation will come out of this collaboration and lowkey expect Fendi to do something extraordinary. Designing clothes for concert, events like award show, or red carpet moment is cool. But, IMHO, when you have Bang Chan on board, to do exactly what other brands did would be such a huge waste of talent and potential.